Event and exhibition market seen reaching $66.66B by 2030

The Business Research Company says the global event and exhibition market will grow from $53.27 billion in 2026 to $66.66 billion by 2030, driven by corporate conferences, networking demand and branded experiences. Europe led the market in 2025, while Asia-Pacific is expected to be the fastest-growing region.

Why it matters: - The event and exhibition market is tied to corporate marketing, business networking and tourism activity. - Growth in the sector can lift demand for venues, conference centers, hotels and other event spaces. - The market outlook points to stronger demand for immersive, high-value experiences and structured exhibition planning.

What happened: - The Business Research Company released its 2026 global event and exhibition market report. - The report puts market value at $50.32 billion in 2025 and $53.27 billion in 2026. - The report forecasts the market will reach $66.66 billion by 2030. - The report was published June 5, 2026, from London. - The company offers a free sample of the report and the full market report.

The details: - The 2025-to-2026 increase reflects 5.9% annual growth. - The forecast period through 2030 reflects 5.8% annual growth. - Key growth drivers include corporate promotional activity, business networking, trade showcasing and closer links to tourism and hospitality. - Rising commercialization of events is also contributing to market expansion. - The report says demand is being shaped by immersive engagement, branded events and public interaction platforms. - Other forecast-period trends include large-scale event planning, networking-focused business gatherings, themed corporate and consumer events, and broader use of structured exhibition services. - Events and exhibitions are described as organized gatherings for networking, product showcasing or knowledge exchange. - Events include conferences and seminars. - Exhibitions focus on displaying products or services for specific audience segments. - Europe held the largest market share in 2025. - Asia-Pacific is expected to grow the fastest over the forecast period. - The regional analysis also covers South East Asia, Western Europe, Eastern Europe, North America, South America, the Middle East and Africa. - The report adds market attractiveness scoring, TAM analysis, company scoring matrices, Excel-based forecasting dashboards, market hotspots infographics, key technology analysis and updated graphics.

Between the lines: - The report frames the market as a commercial services category rather than just an events industry. - Corporate spending appears to be the main demand signal, which suggests budget shifts by businesses will continue to shape venue and exhibition activity. - The emphasis on experiential engagement and branded events points to a market moving beyond simple logistics toward audience capture and lead generation. - A July 2024 survey by Northstar Travel Media Ltd. found stronger confidence in the sector, with booking lead times rising from 11 to 16 weeks and average inquiry values at £27,853. - The same survey found 85% of organizations invested in development activities, with an average spend of £348,035 over the past year. - The survey also found 78% of respondents had a dedicated corporate event strategy, up 10% from October 2023.

What’s next: - The market is expected to keep expanding as businesses increase spending on conferences, branded events and in-person engagement. - Asia-Pacific’s faster growth could shift more exhibition and event activity toward that region. - The Business Research Company is continuing to market related reports on civic and social organizations, exhibition organizing and tourism events.